EDEM fashion House are glad to announce the opening of their own online-store. The entire line of bridal and evening accessories is available on www.edem.ru also iconic «bee-shaped» jewelries. Web-store works on the territory of Russia, CIS, Europe and Asia
For a long time EDEM keep the direction of "slow fashion" where the main emphasis is on environmental friendliness, reasonable consumption, and the impeccable quality of each garment. After a wedding or event, most of the pieces of the fashion House continue to live in casual wardrobe, creating a sophisticated style #everydayCouture
EDEM fashion House glad to represent you the new Evening Couture collection Fall-Winter 20/21.
The new collection features silk dresses; quilted coats; lightweight, translucent embroidered blouses and pleated dresses, decorated with body chains.
This collection is also a continuation of the direction of Slow Fashion, where the main emphasis is on environmental friendliness, reasonable consumption and rethinking of the classic canons of beauty. The main distinguishing feature of the new season was the movement to greater comfort. Tight corsets are replaced by voluminous silhouettes, and crinoline skirts by soft, flowing silk.
The Brand is known for its love of traditional crafts and unique embroidery heritage. In the Fall-Winter season 20/21 they were used as classic techniques for the brand: volumetric embroidery; pleating, created in conjunction with the historical French Atelier Lognon; also with a new techniques - the quilting, which repeat the patterns of architectural decor, decorating the coats and skirts of the new collection.
Mood of the season is midcentury style, the time of regeneration of the Post-War world, the time of hope and the search for a new aesthetics, color scheme and composition. The inspiration of the Renaissance is also traced in detail: voluminous sleeves, embroidery with pearls and lace applique.
Regarding to long period of days off in Russia 28 March - 5 April we temporarily closing our EDEM boutique and work of atelier.
At this very moment each and everyone have facing its own difficulties and we wish to all to stay safe , positive for a better days ,as they yet to come and most importantly to look after each other and #stayhome
Six ambassadors of the EDEM brand took part in shooting which was devoted to six years brand anniversary. Sisters Inga and Sonya Meladze, Tamuna Tsiklauri, Kristina Levieva, Dina Nemtsova and founder of the brand Aliona Demina were main heroines of the shooting which was held at the Taganka Theater. Many years on the stage of this theatre played the biggest names of film and theatre industry in Russia.
At the present time theater, under the direction of Irina Apeksimova, occupies a special place in the cultural life of Russia, giving the right to an avant-garde and experimental look to art.
It is this cult place was emphasized the elegance, sophistication of the gowns and the main idea of the brand - a rethinking of classical art. Each of the girls tried on two looks of the most popular and famous dresses from all collections from the history of EDEM and dresses from the new evening collection EDEM Couture, which will be presented this spring.
Heroines: Dina Nemtsova, sisters Inga and Sonya Meladze, Tamuna Tsiklauri, Kristina Levieva, and founder of the brand Aliona Demina.